At Lightship, our goal for every shoot is to capture compelling stories that inspire adventure, connect with our audience, and showcase the innovative features of our product. Leading these video and photo shoots requires orchestrating many moving parts to bring lifestyle stories and towing content to life. This involves casting talent, selecting production crews, securing vehicles, scouting locations, managing the run of show, and providing art direction on set. The process continues through post-production, ensuring every detail aligns seamlessly with the brand’s vision.