Wholesome makes better-for-you products that are only made with real and recognizable ingredients. We created social posts for the Wholesome and Surf Sweets Instagram and Pinterest accounts that hero the product in authentic situations. I led every facet of the shoots from concepting to purchasing of props to styling.
Wholesome Social
Upshot
2017-2018
My Role
Designer and Art Director
Photographers
Gloria Diaz, Sydney Poland, Marina Paul, Ella Frost
As agency of record, our team created and produced all social for Tazo and Evolution Fresh’s social accounts. We brought the brands to life through authentic and aspirational posts. Our goal was to communicate with brand lovers in a variety of ways including education of ingredients, lifestyle moments with product in hand and inspirational moments.
Tazo and Evolution Fresh Social
Upshot
2017-2018
My Role
Designer and Art Director
Creative Team
Ann Capra, Kelsey O'Brien, Bryan Simkin
Photographers
Alissa Pagels and Gloria Diaz
