Tazo Tea
Following Tazo's brand refresh, we crafted a website that perfectly complemented their new joyful, and vibrant identity. The home page prominently features product exploration, presented through a seamless scrolling product selector. To enhance the overall experience, we infused the site with bright colors, lifestyle photographs, and playful rollovers creating an engaging and dynamic online presence.
Responsibilities
Design and Art Direction
Team
CD: Laura Swiatkowski, Steve Salgado
Jr. AD: Kelsey O’Brien
Copywriter: Taylor Fenderbosch
Developers: Zach Erdmann, Brian Thiel
Upshot Agency
2016-2017
Awards
2017 Communicator Award of Excellence
Tazo.com / Websites - General-CPG
2017 Communicator Award of Excellence
Tazo.com / Features - Visual Appeal
2016 Hermes Platinum
Tazo.com / Business to Consumer Website
Site Elements / Lifestyle Shoot: Our objective was to capture joyful scenes of our target audience experiencing Tazo in authentic settings. To achieve this, we conducted a two-day photo shoot with four models at four different locations. Each shot featured Tazo, with a focus on bright lighting and positive energy exuding from the people, wardrobe, and environment. These images played a crucial role in the website design, the September launch campaign 'Sip Joyfully,' as well as the October Chai tea campaign.
Photographer: Brian Kuklmann
Site Elements / Ingredient Shoot: Our team captured 26 tea ingredients. These ingredients were photographed in different ways, such as thinly sliced with light shining through, individual and multiple leaves, and in their whole form or as powder. This diverse range of shots provided great flexibility for both the website and the September 2017 launch campaign 'Sip Joyfully'.
Photographer: Jason Little
