Tazo, Evolution Fresh and
Wholesome Social
As agency of record, our team created and produced all social for Tazo and Evolution Fresh’s social accounts. We brought the brands to life through authentic and aspirational posts. Our goal was to communicate with brand lovers in a variety of ways including education of ingredients, lifestyle moments with product in hand and inspirational moments.
Responsibilities
Concepting, Prop Curating, Styling and Art Directing
Team
ACD: Ann Capra
Jr. Art Director: Kelsey O'Brien
Copywriter: Bryan Simkin
Photographers: Alissa Pagels and Gloria Diaz
Upshot
2017-2018
Wholesome makes better-for-you products that are only made with real and recognizable ingredients. We created social posts for the Wholesome and Surf Sweets Instagram and Pinterest accounts that hero the product in authentic situations. I led every facet of the shoots from concepting to purchasing of props to styling.
Wholesome Social
Responsibilities
Concepting, Prop Curating, Styling and Art Directing
Team
Photographers: Gloria Diaz, Sydney Poland, Marina Paul, Ella Frost
Upshot
2017-2018
